Support

Brand Support

FAQ

Find answers to our most frequently asked questions about the IGT brand.

Logo

Q: Can I combine the IGT logo with logos from other companies or my product, service, or internal group?

A: Other than approved logo lockups, no. Our logos are the primary unifying visual element for our creative. Locking up the logo with other elements is reserved only for a small group of our brand and keeps the primary focus on our brands. If you need the approved logo lockups, please request them accordingly from our contact form.

Q: Can I modify the logos? Are there any exceptions?

A: No. Our logos are a valuable corporate asset and any modification of our logo confuses their meaning, diminishes their impact, and therefore, is not allowed. Unacceptable modifications include, but are not limited to:

Stretching
Filling in with arbitrary colors
Adding graphic effects or elements

Q: Can I recreate the logos?

There are rare instances when it may be acceptable to render our logo in other media, for example, in video, social, and/or events, if it is purposeful and fits the concept (metal, clay, icing, stitch, line art). Note that you must recreate the logo artwork precisely and submit the creative for review to the brand team to request an exception for the creative execution.

Color

Q: What are tints?: A: Tints are lighter versions of a color. A tint of a color is made when white is added. There are two ways of creating a tint: Adding white to the color, or by placing a white object over a color and reducing its opacity. Using tints within moderation provides depth, tint color with purpose and moderation.
Q: What is opacity?: A: Opacity refers to an element’s transparency. Adjusting the opacity of design elements reduces the transparency of those elements, allowing objects underneath to be visible. Objects and colors appear lighter when their opacity is reduced. Reducing the opacity of a dark color that is placed over an image will darken that image. Always adjust opacity with purpose and moderation. Colors should remain noticeably true to their opaque value.
Q: What is multiply?: A: Using a multiply effect makes the color transparent and allows the color of the image or object underneath to show through. Applying the multiply effect to an object over another with the same color or another color creates darker versions of the original colors and new colors. Use the multiply effect with purpose and moderation.
Q: Can I use colors that aren’t in the IGT color palette?: A: Colors outside of this palette can be used selectively depending on the visual need in specific scenarios. These colors should never overpower or have more prominence than the primary IGT colors.

Typography

Q: Where can I download the Verlag typeface?: A: Verlag is a licensed font. Due to restrictions only a limited number of licenses have been downloaded. ‘Verlag’ is available for download at www.typography.com/fonts/verlag. If you are creating materials in PowerPoint, you should use the IGT template that uses the Arial font.
Q: What if it is not possible to download/use the brand-approved Verlag typeface?: A: If it is not possible to use Verlag, other, secondary fonts have been selected for use. Commonly, Arial is a suitable substitution, in addition to Lato, which is used for web/digital purposes.
Q: Where can I download the Lato font?: A: Lato is intended for internal or external teams who create web/digital assets that use live/dynamic text. You can find the Lato font at fonts.google.com/specimen/Lato.
Q: Is it okay to include additional typefaces, outside of Verlag, Arial, or Lato.: A: No. Use of other non-brand-approved typefaces is prohibited and disrupts the clarity of the IGT brand. You can find the Lato font at fonts.google.com/specimen/Lato.
Q: I am creating datasheets, white papers and other product/solution-specific materials that aren’t used in advertising. What font do I use?: A: You should use Arial for these employee-generated materials.
Q: What is the correct font to use in video production?: A: All videos use Verlag. If your video or agency needs a license, please download at www.typography.com/fonts/verlag.
Q: I am creating emails that get sent to customers and partners for lead-generation, promotional, or other purposes. What font do I use?: A: Use Arial for the body copy of the email. Your banners may use either Verlag or Lato, depending on if they’re live text/responsive (Lato) or static (Verlag).

Imagery

Q: How do I correctly use product photography?

A: Here is general guidance:

Feature the product on clean white background.
Ground the product using subtle shadows and reflections.
Consider placing casino products in darker environments.
Consider depth and varying angles to highlight features.
Ensure multiple products are on the same perspective and size.
Always show products with appropriate screens. Screens should align to product launch or campaign.

Q: What are best practices for capturing our photographic style?

A: Here are general tips for both original and stock photography:

Show authentic moments and don’t show scenes that are posed, staged or overly cheerful.
Show people’s real-life use of our products; allow product to provide context for the story without always being the focus of the shot.
Present natural environments; do not clip people and objects out of their original environment or show overly manicured environments.
Be conscious of diversity inclusion (ethnicities, gender, ages, etc.)
Avoid cliché́ images for success, winning or any other representation.

Q: What is the difference between an icon and illustration?

A: Icons represent an idea or a singular concept. Icons are universally recognized and directly tied to the idea or word they represent. Illustrations depict a story or a concept, and are typically more complex that words alone would not represent.

Q: What does “flat” mean?

A: All illustrations and icons should be flat art — meaning no added dimension. Gradients may be used. Our illustration style is simple, functional and clear.

Q: Can I mix illustration and iconography on the same creative?

A: Yes, you can use icons to make an illustration or infographic.

Q: If I can’t find an icon that fits my need, can I create a new one?

A: Yes. However, in these instances illustration or photography may be a better option. Icons are meant to be simple representations of an idea.

Graphic Element

Q: How do I correctly use the rings?

A: Here is general guidance:

Encircle the product with the rings
Ensure a comfortable amount of space around the featured subject as to not appear constrained
Rings should be appear as gyroscopic rings, working/moving in harmony
Always apply subtle shadows to the rings to convey depth
Shadows and highlights should consider the environment in which they are being featured

Some things to avoid

Arbitrarily placing in layout — they should not appear as adornments
Obfuscate product or features in layout
Disrupt the readability of copy

Q: Can I create my own rings?

A: No. A series of rings has been created for use. These may be found on our downloads page.